Two years after acquiring it as part of its $465m deal to buy CytoSport, PepsiCo has embarked on a refresh of plant-based protein brand EVOLVE with new packaging and formulations to help it stand out in a category “experiencing broader acceptance.”
Free from added sugar, artificial flavors and with around half the amount of caffeine as a cup of coffee, Ocean Spray Wave – a caffeinated sparkling water with real fruit juice – is the latest drink meeting a trio of consumer demands of refreshment, energy,...
PepsiCo is making its first foray into the non-alcoholic cocktail mixers category with the launch of Neon Zebra, aimed at Gen Z and young Millennials (21-34-year olds) who like making cocktails at home, but are looking for more “fun and practical"...
While there are plenty of beverages targeting young children, with recent launches from Kraft Heinz (Creative Roots) and Nestlé (Fruity Water) offering low or no-sugar options, there is a gap in the market for teens, claims PepsiCo, which says new launch...
PepsiCo and Beyond Meat will form The PLANeT Partnership to develop, produce and market beverages and snacks made from plant-based protein. PepsiCo says plant-based protein offers ‘a new frontier’ in its efforts to build a more sustainable food system,...
PepsiCo is targeting a reduction of absolute greenhouse gas (GHG) emissions across its value chain by more than 40% by 2030. It is aiming for net-zero emissions by 2040.
PepsiCo is refreshing its 2 liter bottle design across its whole portfolio: bringing in a ‘modern, functional and easy-to-use’ bottle that is easier to grip and pour.
Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?
Projecting its sixth straight year of double-digit growth, PepsiCo-owned Propel is taking advantage of the recent surge in consumer interest around immune health with the launch of its Immune Support line containing vitamin C and zinc.
PepsiCo’s SodaStream and bubly brands will collaborate to launch bubly drops: ‘bringing bubly’s bright flavors to the SodaStream platform and enabling consumers to create their beverages at home’.
Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...
PepsiCo reinforces its commitment to its three-pronged “Faster, Stronger, and Better” strategic framework Oct. 1 as it comes off a better than expected third-quarter in which its beverage business rebounded and pandemic-fueled demand for snacks and packaged...
Danone brand evian is introducing 100% rPET bottles to the UK this week; the latest in a series of recycled plastic commitments from PepsiCo’s Naked Smoothies, Nestlé’s Buxton bottled water, and Coca-Cola GB. We explore how the move to rPET is progressing...
PepsiCo targets 100% renewable electricity across all company-owned and controlled operations by 2030; and across franchise and third-party operations by 2040.
The European Brands Association (AIM) is working to prove the viability of digital watermarking technologies. With the support of brands including PepsiCo, Nestlé and Unilever, the trade association hopes to boost the accuracy of packaging sorting.
PepsiCo is launching Driftwell: a functional beverage containing L-theanine to promote relaxation. Representing PepsiCo’s fastest beverage brand ever to market, it was created through an internal idea pitch competition for employees.
Sustainability had moved to the forefront of consumers’ minds in recent years – but has the coronavirus pandemic changed all that? Beverage brands innocent and SodaStream have faith that the progress of previous years has not been in vain.
Diageo will debut a 100% plastic-free, paper-based spirits bottle for Johnnie Walker in early 2021; while PepsiCo and Unilever plan to follow suit with their own brands
The drinks and snacks maker’s second-quarter earnings illustrate the consumer trends to have emerged from the global pandemic which the company aims to tap to drive future growth.
PepsiCo is putting local culture and comfort at the heart of its NPD strategy in China with the launch of its first domestic market-inspired launch – an Osmanthus-flavoured soft drink.
As at-home food consumption remains at elevated levels, PepsiCo has launched two direct-to-consumer websites – PantryShop.com and Snacks.com – to meet the shift in demand where shoppers can order PepsiCo and Frito Lay products directly from the company.
PepsiCo saw a strong Q1: but as with any business faces a great deal of uncertainly around COVID-19. It says its strategy is to identify and plan for a ‘new normal’ – and tailor innovation accordingly.
Coca-Cola, Nestlé, PepsiCo and Unilever have reiterated their commitments to a creating a circular economy after a report said their plastic waste was contributing to climate change and harming the health of the world’s poorest people.
PepsiCo is hiring 6,000 new, full-time employees over the next month and is providing additional compensation to the more than 90,000 frontline employees – those who “make, move, and sell” PepsiCo products – at both PepsiCo Beverages North America and...
We put beverage players Coca-Cola, PepsiCo, Nestlé, Keurig Dr Pepper and Danone under the spotlight to compare their sustainable packaging targets. From rPET content to the development of innovative new materials, what does each company pledge to achieve?
PepsiCo’s direct operations will soon be powered by 100% renewable energy in the US. “We have entered a decade that will be critical for the future of our planet’s health,” says the beverage and snack giant.
PepsiCo’s Pepsi Café – which ‘blends the taste of deep flavorful coffee with the refreshing crisp taste of a Pepsi cola – aims to tap into consumers’ demand for pick-me-up energy in 2020.
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.
PepsiCo has launched its second PepsiCo Greenhouse accelerator program in North America: calling for applications from start-ups which are at the forefront of transformative trends.
The three beverage companies have partnered with World Wildlife Fund, The Recycling Partnership and Closed Loop Partners on the Every Bottle Back initiative, announced this week in Washington DC.
From SodaStream to Starbucks: PepsiCo on building a power portfolio
It’s the key question for any company: What do consumers want? While health and wellness is an obvious trend, consumer demands are broader and more complex than that, according to PepsiCo’s CEO.
Beverage and snack giant PepsiCo says it can avoid the use of 67 billion plastic bottles through 2025, thanks to the expansion of its SodaStream business. Meanwhile, its wider ‘Beyond the Bottle’ strategy is looking at other ways it can move away from...
While soda may have dominated shelves in the 1990s, today’s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage...
Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.
PepsiCo has been upping its game in the water category, notably with premium lifestyle brand LIFEWTR, the ‘fun, playful’ brand bubly, and the acquisition of SodaStream. And there’s big opportunity to grow in the category, says PepsiCo.
With Coca-Cola Energy now rolling out across the world, will PepsiCo counterattack with a Pepsi Energy launch, or does it have a different take on the energy category to its biggest rival?
Coca-Cola maintains its position as the most valuable soft drink brand, with the revival of Diet Coke helping protect the brand in an increasingly challenging market, according to Brand Finance.
From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.
PepsiCo Latin America is launching its 'Recycling with Purpose' program by rolling out Ecoins in Peru, a virtual currency that offers consumers discounts for recyclable waste.
PepsiCo has patented a process to co-ferment oats and dairy milk, creating a drinkable or spoonable product with "unique" metabolites and a versatile taste profile.
PepsiCo, Keurig Dr Pepper (KDP) and other major soda brands are still learning to grapple with the health and wellness wave that’s causing consumers to drop their sugary drinks for something ‘better-for-you’. Executives spoke at the 2019 Beverage Forum...
While the sugar-free kids’ beverage company Hapi Drinks was the only one of the 10 startups in PepsiCo’s Nutrition Greenhouse North American’s inaugural class to receive the coveted $100,000 grant awarded by the accelerator, all of the participants –...
