Functional beverage brands could be forgiven for focusing on functionality over flavor – but they do so at their peril. Flavor has an important role to play in attracting consumers to the category and keeping them interested in the long term.
With a new can format and marketing campaign geared towards younger consumers, Health-Ade is looking to grow its brand and expand its base by tapping into occasions and capitalizing on greater consumer awareness of gut health, Health-Ade CMO Charlotte...
Oregon-based organic kombucha brand Brew Dr. is going "a little bit bolder, a little bit bigger" with its new branding and flavors as the company looks to expand household penetration amidst a growing competitive landscape in the functional...
How do sugar reduction strategies – such as low/no sugar products and reduced pack sizes – affect product sales? A new study explores how manufacturers can create ‘win-win-conditions’ in both reducing sugar and boosting sales.
An increasing number of young consumers are looking for novel alcoholic drinks in low or zero ABV formats, and are willing to pay a premium for the pleasure, say industry experts.
With many consumers looking to supplement their alcoholic drink choices with non-alcoholic options, suppliers should be looking to work closely with operators to encourage trial and experimentation across their low and no alcohol brand repertoire, says...
In the 20 years since the coconut water brand Vita Coco has been around, it has evolved from a start-up to a publicly traded company with about $380m in annual net sales. But like many food and beverage start-ups turned publicly traded companies, Vita...
Asahi will launch a start-up investment fund, the Asahi Group Beverages & Innovation Fund, in the US in January: helping the company grow its presence in low/no alcohol as well as keeping track of the latest US beverage trends.
Lowering the intake of sugar-sweetened beverages (SSBs) while increasing parental and school health advice could help reduce childhood weight gain, according to a new study from China.
Chicago-based kids lemonade brand Poppilu has been acquired by American Beverage Corporation, a wholly-owned subsidiary of Harvest Hill Beverage Company (makers of Juicy Juice and SUNNYD), to build upon the brand's success of establishing the kids...
Food and drink labels showing the amount of physical activity required to burn off their calories have no impact on tackling obesity, according to the largest study of its kind in the UK.
Within a few hours of public launch, Pureboost antioxidant clean energy drink mix raised more than $2 million in crowdfunding from early investors on Wefunder.
After five days of showcasing food and beverage products from around the world, SIAL 2022 in Paris has come to a close. FoodNavigator was on the ground, meeting with newcomers and category leaders alike to discuss trends, new product development, and...
The drinking of twig tea was shown to lower fasting blood glucose to a greater extent than regular tea, according to a 12-week study conducted in Japan.
Having already removed more than 16% of sugar from Australian portfolios since January 2015, a set of beverage giants (including Coca-Cola and PepsiCo) are now targeting a 25% reduction by 2025 - up from the previous target.
The acceptance of non-alcoholic alternatives is growing. And yet at formal occasions, alcohol-free consumers are still likely to find themselves with a warm glass of orange juice served at a side bar while champagne and wine flows freely for everyone...
Cutting the amount of sugar in our diet continues to be a priority for many consumers. With experts insisting the sugar reduction trend isn’t coming off the boil, FoodNavigator asks what ingredients are shaping the future of sugar reformulation.
Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.
No amount of alcohol is beneficial if you are younger than 40, mostly because of alcohol-related deaths by auto accidents, injury and homicide, claims a new global study published by The Lancet.
Suntory tells us how it has taken its non-alcoholic beer alternative All-Free (a Japanese product with a particular focus on ‘nodogoshi’ - the mouthfeel prized by Japanese beer drinkers) into the US market: with its focus now on widening consumption occasions...
The Adult Non-Alcoholic Beverage Association (ANBA) is launching in the UK and Europe to help propel the growing sector. Mark Livings, ANBA board chair, tells BeverageDaily what the European market looks like today and what the new organisation aims to...
Launching at the London Festival in June will be ‘effortlessly effervescent’ Bolle, a new low/no sparking brewed drink designed to bring the same success to the low/no wine occasion as the neighboring beer and spirits categories.
The Alkaline Water Company is expanding its portfolio with Alkaline88 Sport: a beverage embracing alkaline water alongside functional ingredients to create a sports drink that it believes can stand out in the growing US market.
The soft drinks category will be affected by new HFSS legislation coming into force in England. But having already done plenty of work in reformulating and innovating for the UK sugar tax, the sector is well placed to turn a challenge into an opportunity,...
UK soft drinks business Britvic is joining forces with University of Cambridge-backed company Xampla to develop tech to protect its vitamin fortified drinks.
UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.
Results from a review and meta-analysis on the effects tea catechins on influenza and other upper respiratory tract infections (URTI) reveals “significant preventative effects.”
The European wine industry body, Comité Européen des Entreprises Vins (CEEV), is re-iterating the importance of ‘science- and evidence-based’ policies ahead of a vote on the European Parliament’s report in the Special Committee on Beating Cancer (BECA)....
UK soft drink producer A.G. Barr has taken an initial 60% equity stake in porridge and plant-based milk business Moma Foods Limited; with an agreed path to full ownership over the next three years.
Could Mexico’s traditional fermented beverages offer inspiration for healthy beverages today? Researchers are calling for the recovery and conservation of ancient fermented drinks, which could offer an 'outstanding reservoir' of genetic resources...
As it launches the alcohol-free version of its flagship brew on draught, Heineken predicts there will be as many Heineken 0.0 taps as there are Heineken Original by 2025.
Public health messages on sugar-sweetened fruit drinks for children convinced a significant percentage of parents to avoid these drinks, according to a study from researchers at the University of Washington and the University of Pennsylvania.
Consumption of full-calorie beverages declined in 2020 as consumers continued to move towards low and zero sugar beverages, according to new figures published today.
Despite the growth of the low and no alcohol category, only a third of consumers say they are satisfied with current products on the market, according to a new survey. So what can be done to improve them?
Working in the Canadian craft beer industry, Upstreet Craft Brewing’s founders found there were always plenty of opportunities to have a beer. When this started to take its toll, they used their craft expertise to create a non-alcoholic brew. Now they...
New research reveals that 71% of UK sales at 16 of the largest food and beverage manufacturers are generated by unhealthy products. ShareAction warns that companies should expect increased investor activism on the topic.
Three high-profile acquisitions put the spotlight on how PepsiCo is shaping its beverage portfolio for the future: tapping into a new consumption model with SodaStream; eying up the opportunity for protein and sport with CytoSport, and building its presence...
There was a significant increase in the frequency of eating fruits and vegetables, coupled with a spike in sugary beverages intake during the COVID-19 pandemic in Hong Kong, new data reveals.
South Africa has seen large reductions in purchases of sugary beverage volumes since the country’s sugar tax was announced in 2016, according to a new study published this month.
