Bottled water evian’s brand story goes back some 200 years: and over that time it’s been very much focused on its core natural mineral water. But this month it is expanding into new categories of sparkling flavored, functional and canned products with...
Nestlé USA has acquired premium alkaline water brand, Essentia Water, for an undisclosed sum to expand its presence in the premium, high-growth functional water category.
From protein sweeteners to lesser known steviol glycosides, we take a look at some of the latest developments in up-and-coming tech in beverage sugar reduction.
Consumers will move outside their cocktail comfort zones in 2021 - in no small part due to increased confidence in at-home bartending during the pandemic - and with that will come an increased interest in exploring low to no options, says Bacardi.
PepsiCo and Beyond Meat will form The PLANeT Partnership to develop, produce and market beverages and snacks made from plant-based protein. PepsiCo says plant-based protein offers ‘a new frontier’ in its efforts to build a more sustainable food system,...
Indian tea specialist Teamonk’s unusual decision to pivot completely to e-commerce sales and focus its product strategy on herb-infused green teas has boosted its growth and expansion throughout the COVID-19 pandemic, with no plans to revert to physical...
With the momentum behind Dry January stronger than ever, a raft of new products are hitting the shelves this month to cater for health-conscious consumers.
Scientists have revealed a web of interactions among bacterial species are necessary for the coexistence of health-promoting microbes in the popular fermented milk drink, kefir.
Entering into 2021 with a spirit - and brand ethos - of optimism, two British entrepreneurs have launched a non-alcoholic botanical spirit which embodies the vibe of their adopted home of Los Angeles.
By Tom Harvey, co-founder, YesMore Drinks Marketing Agency
What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.
Developer of ‘hyper-sweet designer proteins’, Amai Proteins, is teeing up with Ocean Spray to create a reduced sugar cranberry juice product – without compromising its ‘bold’ taste.
Displaying health warnings on sugar-sweetened drinks could be an effective way of reducing consumption, suggest US researchers, who found a 14.5% decline in consumption among students when warning labels were displayed on drinks in a college cafeteria....
The non-alcoholic category is exploding because people are demanding choices that are crafted to be just as appealing as their alcoholic counterparts, writes Laura Taylor, founder of US brand Mingle Mocktails, in this guest article.
UK bosses of global food manufacturers, including General Mills, Associated British Foods and PepsiCo have called for the Government to extend its consultation on plans to ban online advertising for 'unhealthy foods'.
What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...
The functional beverage space is heating up, but there are pockets of opportunity in enhanced sparkling water, says Colin McCabe, who co-founded fast-casual salad chain Chop’t, and is now moving into new territory with Free Rain, a line of beverages infused...
Tetra Pak has revealed the findings from its global research study, in partnership with market research company Ipsos, showing food safety is a major issue for society.
Europe’s soft drinks industry has reduced added sugars in drinks by an average of 14.6% between 2015 and 2019; contributing to a reduction of 26% since 2000.
By Danielle Jackson, Strategic Planner, ZEAL Creative
The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.
Personalized nutrition is somewhat a revolutionary technology within the beverage industry, offering consumer specific nutrition recommendations in real-time based on their DNA and gene profiling. But are consumers aware of this technology, and would...
Kombucha offers drinkers more complexity than your average alcohol-free alternative, writes Emma Thackray, co-founder of Booch & Brew, in this guest article.
Launched by former SABMiller Global Brewing Innovation Director, Binary's botanical beer offers mindful drinkers a ‘lighter, beer-like alternative to a glass of wine’.
How is the alcohol-free category emerging in the US? Heineken USA recently conducted a survey of millennials to find out – which revealed that 52% of respondents have increased consumption of alcohol-free beer and mocktails since the start of COVID-19....
Australian beverage firm Remedy Drinks is eyeing Vietnam as the next big market for its kombucha, banking on a rising health and wellness awareness trend and product ability to be transported without refrigeration.
Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.
While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...
Malaysian kefir specialist firm MayKef says it is proudly taking a ‘health over taste’ approach to its production and marketing as it seeks to extol the virtues of goat’s milk and coconut milk kefir over traditional dairy.
Aged just 26, two childhood friends and beverage entrepreneurs are ready to lead the charge in Canada’s lower alcohol movement with their 3% ABV premium gin soda brand, Good Sunday.
Non-alcoholic beer Partake and non-alcoholic spirit Lyre’s have successfully closed funding rounds over the last few weeks: powering their expansion on a global scale. But what is it about their brands that have made investors sit up and take note?
Non-alcoholic spirits: a fledgling category - but one with plenty of potential. Pernod Ricard, which is behind brands such as Ceder’s and Celtic Soul, eyes up four trends it expects to see in non-alcoholic spirits in the future.
The functional beverage sector is expected to gain traction as more ‘lifestyle consumers’ are attracted to the category, according to Kerry Taste and Nutrition.
PepsiCo is launching Driftwell: a functional beverage containing L-theanine to promote relaxation. Representing PepsiCo’s fastest beverage brand ever to market, it was created through an internal idea pitch competition for employees.
Demand for food and beverage products that boost mood, memory, focus and energy is said to be soaring. However, food consultant Julian Mellentin warns that food innovators should tread lightly: “It's a high-risk market and many entrepreneurs are...
APAC’s probiotics sector is continuing to soar, but consumers are increasingly seeking applications beyond supplements and dairy, with honey, tea and coffee emerging as potential formats for innovation.
By Aga Jarzabek, Research Analyst, Euromonitor International
Reduced sugar categories have seen high growth in the past, but their sales have dipped as consumers became hesitant about artificial sweeteners. However, in the past year, sales have seen a guarded rebound across many categories due to new launches and...
A health and hospitality enthusiast with a passion for naturopathic nutrition is bringing the ancient wisdom of medicinal mushroom to the modern consumer with her new range of adoptogenic alcohol-free beers.
China’s beverage giant, Hangzhou Wahaha Group has seen an increase in sales of its sugar-free soda and alkaline water products this year, as consumers continue to seek healthier and more innovative beverages.
Sparkling water brand Waterloo – which is just approaching its third anniversary – is getting close to a run rate of $100m as it continues to increase velocity and distribution, say the CEO of the Austin-based brand, which has just been acquired by an...
Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.
The Australian juice industry will need to play up the health benefits of consumption and its role in meeting current local dietary guidelines both on-pack and off, if it hopes to recover from the blow of its five health star rating loss.
Better Booch has grown from a Southern California kombucha brand with a cult following to distribution at over 2,000 retail locations including new partnerships with Whole Foods Southern Pacific, Southwest and Northern California regions.
Fruit juice contains vitamins and other bioactive compounds. But it has also been called out for its sugar content. Fresh research from the EU fruit juice industry examines consumer attitudes to juice and its healthy associations.
Sapsucker, an organic carbonated maple water brand based in Canada, is planning a 2021 launch into the US market where COO Ryan Klein believes there is a significant opportunity to build the tree water category.
Regular caffeine consumption induces very limited anti-inflammatory effects, while sedentary behaviour and body fat accumulation induce significant inflammatory effects, according to a new study involving nearly 250 men and women.
The alcohol beverage industry has taken a hit from the coronavirus pandemic. But shifts in consumer behavior are also opening up new opportunities: for example in RTDs, local products, and low/no alcohol drinks.
