Coca Cola and Pepsi are to consider launching a 'mid-calorie' drink
that will sit in between their diet cola ranges and original drinks
section. The 'mid-calorie' drink is thought to be targeting those
that enjoy...
Lipton's lead position within the fast-growing ready-to-drink
global tea market is to get stronger after Unilever and PepsiCo
announced a joint venture to expand marketing and distribution of
the RTD range.
PepsiCo is to launch a vanilla-flavoured version of its cola brand
later this summer, almost a year after Vanilla Coke hit US shelves.
And Coca-Cola is not to be outdone, with the launch of Sprite Ice,
a mint version of the lemon-lime...
Hot on the heels of Pepsi-Cola's announcement that it is to update
the labelling of its entire Pepsi range, Coca-Cola has this week
unveiled a new package design for its Diet Coke soft drink.
Pepsi-Cola has unveiled an updated, bolder-looking package graphics for Pepsi-Cola and Caffeine Free Pepsi-Cola at the Beverage Digest's Future Smarts conference in New York City.