Sapporo Breweries and IBM Japan have jointly established an artificial intelligence (AI) system that significantly reduces the time and cost of new product development, and which is poised to play a key role in the alcohol firm’s future innovations.
Japanese brewery giant Sapporo is debuting its first hard seltzer products and a beer-like beverage across supermarkets and convenience stores nationwide, as it looks to strengthen its home-consumption portfolio amid the COVID-19 pandemic.
Japanese beer maker Sapporo Breweries is to devote more attention to so-called ‘third category beers’ – those which use malt alternatives such as soy and pea protein - in its home market this year.