Energy & Sports

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Europe pledges to make beverage packaging fully circular by 2030

By Rachel Arthur

UNESDA Soft Drinks Europe, a trade organization representing the non-alcoholic beverage sector, has set targets for European beverage packaging to be fully circular by 2030. This will be achieved by using rPET, refillable bottles, and boosting collection...

Science trio creates all-natural brain-boosting beverages

Science trio creates all-natural brain-boosting beverages

By Nikki Hancocks

A molecular biologist, a medical doctor and a nutrition innovation expert have joined intellectual forces to create a cognitive health focused brand which they hope will redefine the caffeine-laden energy drink category.

Pic:getty/marilyna

PepsiCo and Beyond Meat launch JV for plant-based beverages and snacks

By Rachel Arthur

PepsiCo and Beyond Meat will form The PLANeT Partnership to develop, produce and market beverages and snacks made from plant-based protein. PepsiCo says plant-based protein offers ‘a new frontier’ in its efforts to build a more sustainable food system,...

How can you make your brand stand out to supermarket buyers? Starting now will help you get ahead. Pic:getty/lightfieldstudios

How to prepare now to ensure your drinks brand is a success in 2021

By Richard Horwell, Brand Relations

There's a lot of competition on beverage shelves, and soft drinks buyers do range reviews at the start of the new year. To be successful with your drinks brand in 2021 you need to start preparing now, writes Richard Horwell of F&B marketing and...

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Could warning labels on soda reduce consumption?

By Rachel Arthur

Displaying health warnings on sugar-sweetened drinks could be an effective way of reducing consumption, suggest US researchers, who found a 14.5% decline in consumption among students when warning labels were displayed on drinks in a college cafeteria....

Fogg has engineered and created an alternative to manual changeovers. Pic: Fogg

News in brief

Fogg improves automated cap chute changeover

By Jim Cornall

US manufacturer of rotary filling systems for the liquids industry, Fogg Filler, has created the option for an automated chute changeover for different caps.

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Just drink when you’re thirsty? Think again

By Hank Schultz

A new paper suggests that measuring proper hydration in the body is far more complex than might be assumed. Multiple tests might need to be done to get an accurate measurement, the authors claimed.

NERD rebrands and expands as nootropics beverage trend gains steam

NERD rebrands and expands as nootropics beverage trend gains steam

By Mary Ellen Shoup

Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

'Bottle made from bottles': evian's 100% rPET bottle launches in the UK this week.

The journey to 100% rPET bottles

By Rachel Arthur

Danone brand evian is introducing 100% rPET bottles to the UK this week; the latest in a series of recycled plastic commitments from PepsiCo’s Naked Smoothies, Nestlé’s Buxton bottled water, and Coca-Cola GB. We explore how the move to rPET is progressing...

Pic:getty/marchmeena29

Five strategies for success during COVID-19

By Rachel Arthur

Traditional ways of doing business may have come under pressure during the pandemic – but smart beverage brands are showing creativity, imagination and resilience in adjusting to the new reality. Rabobank highlights five strategies for success in a coronavirus...

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