Red Bull UK has been ordered to pay a record £271,800 for flouting regulations on the recovery and recycling of packaging waste over a period of eight years.
Beverage makers are clamoring for market share in the nascent one-shot energy drinks market that is delivering uber-healthy premiums and attracting older consumers to the category, according to a US and UK-oriented report.
The US International Trade Commission (USITC) is investigating several companies that may be responsible for importing and distributing energy drinks into the US that breach trademarks and copyright of market leader, Red Bull.
Austria’s health department has confirmed that Red Bull Cola contains traces of cocaine but at levels that do not pose a public health risk but Jordan has joined a major German retailer and banned the drink.
Red Bull Cola has been banned in at least six German states after the newest offering from the world’s leading energy drink maker was found to contain cocaine.