Scotland will not pursue a ban on sales of energy drinks to children and young people, saying there is not enough evidence the policy would be successful.
Whether it’s that early morning pick-me-up or pre-workout boost, consumers increasingly turn to the energy drink category for its functional benefits, which is expanding the market and creating opportunities for brands to innovate around sports performance,...
Monster’s alcohol beverage launch, The Beast Unleashed, has landed in six US states: while the company champions a robust innovation pipeline for 2023 which includes a new launch in the wellness energy category.
Monster Beverage Crop. could raise prices again in the coming fiscal year as it looks to expand into several product categories and address rising costs for manufacturing and distribution, company Chairman and Co-CEO Rodney C. Sacks shared during a webinar...
Monster Beverage Corporation executives predict that sales growth across its energy drink portfolio will pick up and continue to outpace overall category growth in the coming months following a long-delayed and category-leading price increase that went...
The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
Keurig Dr Pepper Inc. has invested $863 million in Nutrabolt, giving the beverage giant an ownership stake of approximately 30% in the high growth sports nutrition company.
There’s no shortage of beverage innovation out there – but which ideas truly have the potential to shape the category in years to come? We’ll be putting the question to a panel of industry experts in our free-to-attend webinar.
As Bang Energy battles its way through costly bankruptcy proceedings, Monster Energy saw its share and sales increase as consumers embrace its portfolio of energy drink brands.
Within a few hours of public launch, Pureboost antioxidant clean energy drink mix raised more than $2 million in crowdfunding from early investors on Wefunder.
Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.
Monster Energy is fighting to grow its shelf space in the increasingly competitive energy drink category while also dealing with unrelenting inflationary cost pressures, said CEO Rodney Sacks on the company's Q2 2022 earnings call.
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
Australian firm Doctor V is moving beyond an energy drinks focus to innovate in the wider functional beverage space, hoping to ride on the growth of the functional drinks trend in APAC.
Monster Energy reported a strong increase in net sales for Q1 2022 as it steadily works to stabilize its business against rising supply chain costs, but remains bullish on the market and consumer demand for its energy drinks portfolio.
Led by a PepsiCo alum turned beverage entrepreneur, OCA is carving out a spot for itself in the growing 'clean' energy drink category with a simple ingredient deck which includes 120mg of caffeine from green coffee extract.
The natural energy drink set is buzzing with activity and Rowdy Energy is gaining strong consumer traction with the highest repeat rates in the category, and a new line of thermogenic, calorie-burning energy drinks targeting female consumers, an untapped...
Beer giant AB InBev has set its sights on conquering the energy drink market in India with its world-first Budweiser Beats product, setting an ambitious target of capturing 10% of total market share within two years despite it being a completely new sector.
Spain’s Agency for Food Safety and Nutrition (AESAN) has reiterated advice to reduce energy drink consumption especially among minors due to caffeine’s effect on sleep and the cardiovascular system.
Coca-Cola has announced it will be discontinuing Coca-Cola Energy in North America, a beverage brand the company introduced early last year to establish a foothold in the energy drink category dominated by the likes of Monster Energy and Red Bull.
By Aga Jarzabek, Research Analyst, Euromonitor International
Reduced sugar categories have seen high growth in the past, but their sales have dipped as consumers became hesitant about artificial sweeteners. However, in the past year, sales have seen a guarded rebound across many categories due to new launches and...
Australia-based functional energy drink Kanguru recently launched in South Korea and has big ambitions to beat traditional local tonic drinks as well as conquer the late-night gaming and entertainment scene.
Synapse, a ready-to-drink, stimulant-free, nootropic beverage brand which gained an early following with gamers and e-sports competitors, is now growing within a mainstream consumer audience who are looking for an alternative to caffeinated energy drinks...
As the coronavirus outbreak continues to spread, beverage brands are donating their money, time and products to keep their communities afloat in uncertain times. Here's just some of the initiatives that have emerged this week.
XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in its first two weeks. But creating a sugar-free blend of natural caffeine, ginseng and nootropics was just the start: it’s now building the brand in...
Trademark Coca-Cola has grown 3% in volume and 6% in retail value so far this year: thanks to the success of Zero Sugar, mini-cans, and new innovations such as Coca-Cola Energy, according to the company.
Proving its power as a total beverage company, Coca-Cola North America showcased 28 new SKUs at the National Association of Convenience Stores (NACS) show this month in Atlanta. Energy, coffee, tea, juice, water and more hit the expo floor.
Coca-Cola Energy – the first Coke branded energy drink – will roll out to the US next year: including with an exclusive Coca-Cola Energy Cherry launch.
Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.
Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.
SternVitamin has launched Pure Vitalizer for ‘Energy Drinks 4.0’, focusing on “individual micronutrient premixes for different consumer demands and applications”.
PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.
'Dorinku-zai', a type of tonic drink in Japan, is facing a dwindling market as more consumers, especially the younger generation, are opting for energy drinks.
Asda and Aldi have become the latest UK supermarkets to ban the sale of energy drinks to under-16s due to concerns over negative health effects associated with consumption.
Crunching data from a web-based survey, researchers at the University of Waterloo reported a link between energy drink consumption and adverse health effects, but the Canadian Beverage Association said the study design's 'broad conclusions'...
Celebrity chef and health campaigner Jamie Oliver is calling on the UK government to ban sales of energy drinks to U16s. Meanwhile, supermarket Waitrose has announced that customers buying high caffeine energy drinks must prove they are over 16 years...
Despite industry efforts to reformulate energy drinks, the levels of sugar and caffeine per serving exceed a child’s maximum daily recommendation for sugar intake, according to findings by Action on Sugar.
The upcoming sugar tax in the UK – along with consumers’ concerns over sugar – have encouraged sports and energy drinks brands to step up low- and no-sugar product development. In fact, these varieties accounted for 26% of launches in 2016, according...
Young people often lack a basic understanding of energy drinks and their ingredients, according to an Australian study: suggesting that educational campaigns and easy-to-understand labels would help address confusion.
A new position statement from the Canadian Paediatric Society (CPS) says that ‘sports and caffeinated energy drinks can pose serious health risks to children and youth and should be avoided’.
Proprietary energy blends may cause heightened effects
The consumption of caffeinated energy drinks results in significant changes to heart function and blood pressure when compared to other drinks containing the same caffeine content.
