Diageo

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

By Rachel Arthur

Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most valuable brands across the world. Pepsi, Budweiser, and Nescafé also feature in the top 100, alongside seven other well-known beverage brands. 

Top 5 most valuable worldwide whiskey brands

Top 5 most valuable worldwide whiskey brands

By Hal Conick

Top whiskeys are usually discussed as the top volume sellers, but Spiros Malandrakis, senior alcoholic drinks analyst for Euromonitor, says this sometimes skews the results away from good, recognizable brands.

Non-alcoholic Guinness hopes to address beer challenges

Non-alcoholic Guinness hopes to address beer challenges

By Rachel Arthur

Diageo hopes its non-alcoholic Guinness will improve fortunes in Indonesia, with the alcoholic beverage giant saying the beverage is addressing market trends in the country, and legislation which now bans the sale of beer in some stores. 

Slow in the exports of Scotch

Diageo puts brakes on Scotch whisky expansion

By Nicholas Robinson

Weakening global demand for Scotch whisky could put the brakes on Diageo’s plans to upgrade its northern distilleries as part of the business’s £1bn expansion plan announced in 2007.

Prospective and newly-formed distilleries can apply for cash to help their businesses grow

Diageo backs £10M fund for distillers

By Rod Addy

New and growing distillers could draw on a £10M fund to help their businesses grow, thanks to an initiative backed by spirits giant Diageo.

Portman Group panel tight-lipped after Diageo criticism

Portman Group panel tight-lipped after Diageo criticism

By Ben BOUCKLEY

The UK’s Portman Group has declined to comment after Diageo criticized a decision by the alcohol-funded body’s Independent Complaints Panel stating that a display used to drive impulse C-store sales of Smirnoff, Gordon’s and Bell’s spirits encouraged...

Diageo’s lackluster 2014 gives CEO Menezes bonus blues

Diageo’s lackluster 2014 gives CEO Menezes bonus blues

By Ben BOUCKLEY

Diageo revealed yesterday that CEO Ivan Menezes, his predecessor Paul Walsh and CFO Deirdre Mahlan took home less than 10% of their possible bonus pot in fiscal year 2014 due to the firm's lackluster performance.

Diageo’s top line takes a hammering: 2014 results slideshow

'A MIXED YEAR AND A TOUGHER ONE THAN WE ANTICIPATED AT THE START': CFO DEIRDRE MAHLAN

Diageo’s top line takes a hammering: 2014 results show Chinese dragon bites

By Ben BOUCKLEY

Diageo said today that foreign exchange movements ‘severely impacted’ its 2014 top line while Chinese anti-extravagance measures also hit hard – our slideshow dissects the Johnnie Walker distiller's performance.

Diageo appoints Facebook exec to bolster digital marketing skillset

Diageo appoints Facebook exec to bolster digital marketing skillset

By Ben BOUCKLEY

Diageo today announced leadership changes that CEO Ivan Menezes says will continue its shift away from regions towards greater market accountability, and also appointed a senior Facebook executive to bolster its digital marketing and communications skills.

Diageo plans $115m spend on Kentucky bourbon distillery

BREAKING NEWS

Diageo plans $115m spend on Kentucky bourbon distillery

By Ben BOUCKLEY

Diageo plans to spend $115m on new Kentucky bourbon distillery and warehouses to distill the company current brands and future products, as it seeks to expand its share in the American whiskey category.

Diageo sells Whyte and Mackay for £430M

Diageo to sell Whyte & Mackay for £430M

By Nicholas Robinson

Diageo’s United Spirits has agreed to sell its whisky brand Whyte & Mackay to Philippines-based brandy business Emperador for £430M, following Office of Fair Trading (OFT) concerns.

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