Coca-Cola

Later innovations from Odwalla included keto-friendly smoothies. Image credit: Odwalla

Full Sail IP Partners acquires Odwalla brand from Coca-Cola

By Elaine Watson

Full Sail IP Partners, a Warburg Pincus-backed investment firm set up to acquire brands, has bought the Odwalla juice and smoothie brand from Coca-Cola - which discontinued it last year - for an undisclosed sum.

Pic:getty/romanista

Coca-Cola reveals early learnings from Topo Chico Hard Seltzer launch

By Rachel Arthur

Coca-Cola’s Topo Chico Hard Seltzer has entered a buzzing – but also competitive – hard seltzer market. What has the company learned from its first months in the US and other markets? And with the brand representing Coca-Cola’s first global push into...

The new 100% rPET bottle will debut in Florida, California and some Northeast states in the US this month. Pic:Coca-Cola

Coke launches 100% rPET bottles in the US

By Rachel Arthur

Trademark Coca-Cola will roll out 100% rPET bottles in a 13.2oz size across the US this summer, following the launch of the bottles in select states this month.

Pic:getty/fortyforks

Limited editions: What do they deliver for beverage brands?

By Danielle Jackson, strategic planner, Zeal Creative

The festive period is an incredibly special time for consumers, retailers and not least of all brands: a number of which offer up their own version of Christmas spirit through seasonal varieties and limited-edition products. But do they support brand...

Pic:getty/wenjinchen

The best global beverage brands of 2020

By Rachel Arthur

Coca-Cola maintains its position in the top 10 in Interbrand’s Best Global Brands 2020 Report. But what are the other beverage brands making their mark this year?

TaB's popularity peaked in the 80s, but today Diet Coke & Zero Sugar are the strongest sugar-free brands. Pic: Coca-Cola.

Coca-Cola discontinues TaB diet soda in the US

By Rachel Arthur

TaB – The Coca-Cola Company’s first ever diet soft drink launched in 1963 – will be discontinued in the US as the company continues to streamline its SKUs.

The first bottles will be produced at the blender next year. Pic:innocent

Innocent creates carbon neutral, ‘super-sustainable’ production site

By Rachel Arthur

Juice and smoothie maker innocent is building a $250m carbon neutral production site – dubbed ‘the blender’ – at the Port of Rotterdam in the Netherlands. With the first bottles due to come off the lines in 2021, innocent says the project is a symbol...

Pic:getty/artrush

Hard seltzer storm: Big brands take seltzer strategies up a notch

By Rachel Arthur

Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...

'Bottle made from bottles': evian's 100% rPET bottle launches in the UK this week.

The journey to 100% rPET bottles

By Rachel Arthur

Danone brand evian is introducing 100% rPET bottles to the UK this week; the latest in a series of recycled plastic commitments from PepsiCo’s Naked Smoothies, Nestlé’s Buxton bottled water, and Coca-Cola GB. We explore how the move to rPET is progressing...

All Core Power protein shakes are made with milk filtered using fairlife’s patented cold-filtration system.

news in brief

Core Power adds to RTD line

By Jim Cornall

Core Power, a brand of fairlife LLC, has announced strawberry as the latest flavor to join its ready-to-drink high protein shakes in the Core Power Elite line, which already includes chocolate and vanilla flavors.

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