Fruit sales and marketing network Frutura has signed a licensing agreement with The Coca-Cola Company: marking the first time Coca-Cola has licensed a brand for use within the fresh produce category.
After The Coca-Cola Co. halved its brands during the pandemic, the beverage giant is ready to strategically rebuild its product portfolio with “consumers at the center,” a new marketing model, a higher bar for innovation and an eye on a much larger prize...
The Coca-Cola Co. plans to raise prices again in 2023 against some retailers’ calls to roll back increases, arguing it has “earned the right to price with the consumers” through enhanced marketing and an agile packaging approach that balances premium...
To kick start 2023, PepsiCo this week freshened up its beverage line-up, unveiling a new formulation for Pepsi Zero Sugar and releasing STARRY, a lemon lime-flavored soda that is replacing Sierra Mist.
PepsiCo this week joins the ranks of food manufacturers, retailers and delivery companies laying off employees or offering buyouts to reduce their workforce and offset inflationary pressures even as the consumer packaged goods industry overall struggles...
The Coca-Cola Company has appointed Henrique Braun to the newly created role of President, International Development: with Braun set to oversee seven operating units that span dozens of countries and territories around the world.
Still battling a challenging global economic environment, Coca-Cola said it is laser-focused on delivering increased value to its consumers by introducing products at more affordable price points, said chairman and CEO James Quincey on the company's...
The 100+ Accelerator wants to help sustainably-focused start-ups make a real difference in the supply chain. Representatives from AB InBev and Coca-Cola explain how in this Rabobank Liquid Assets Podcast.
The Coca-Cola Co.’s decision early in the pandemic to dramatically restructure, including consolidating 17 business units into nine, laying off thousands of employees and discontinuing a slew of SKUs, may have appeared “slightly quick off the middle,”...
What’s piquing the attention of BeverageDaily readers? From Monster’s alcohol strategy to the latest innovations in wine packaging, here’s a round-up of our most-read articles from August.
Coca-Cola Europacific Partners and the University of California Berkeley are investigating scalable methods of converting captured CO2 into sugar. The idea – which is already being developed separately with NASA for long-haul space missions – has the...
Coca-Cola has named Jennifer Mann as the new president of the company's North America operating unit, replacing Alfredo Rivera, who will be stepping down on Dec. 31.
With more than 90% of its emissions attributed to its supply chain, Coca-Cola Europacific Partners has launched a new sustainability-linked supply chain finance program to incentivize and reward suppliers for improving their ESG performance.
Liberty Coca-Cola Beverages will start using Graphic Packaging International's fiber-based KeelClip solution for multi-pack packaging: making it the first in the US to do so.
Coca-Cola HBC has acquired mixer and adult sparkling beverage brand Three Cents for €45m ($46m), noting an ‘exciting growth opportunity’ in the category.
What’s piquing the attention of BeverageDaily readers? From new RTD cocktail innovations to ideas for boosting beverage can recycling, here’s a round-up of our most-read articles from July.
Coca-Cola Europacific Partners promises further transitions to 100% rPET in plastic bottles across its portfolio: but acknowledges its goals will require increasing collection rates and the supply of food grade rPET.
What’s piquing the attention of BeverageDaily readers? From the inside track on Coca-Cola’s US Costa coffee launch, to Bacardi’s take on this year’s summer spirit trends, here’s a round-up of our most-read articles from June.
Coca-Cola acquired UK coffee chain Costa Coffee in 2019: and has since been expanding the brand throughout Europe. This year it’s launching in the US: where it believes it has the products, quality and strategy to take on the country’s coffee giants.
While The Coca-Cola Co.’s tolerance for underperforming brands and product launches that miss the mark has dropped dramatically in recent years, its appetite for “intelligent experimentation” has increased – underscoring the need for a structured yet...
Organic ready-to-drink (RTD) tea brand HONEST Tea will be phased out of Coca-Cola’s portfolio by the end of this year, with executives highlighting “a drop in immediate consumption sales and limited glass supplies.” However, the organic juice line HONEST...
The Coca-Cola Company and its bottling partner Swire Coca-Cola Hong Kong is targeting to make its packaging 100% recyclable by 2025 and use 50% recycled material in its bottles and cans by 2030 in a bid to minimise waste.
Even though 59% of Americans have access to curbside recycling, only 27% of plastic bottles are currently recycled – a grim statistic that is not only bad for the environment but also bad for CPG businesses, such as The Coca-Cola Co., that are striving...
Coca-Cola Zero Sugar Byte – which ‘brings the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds’ – is launching across global markets.
Coca-Cola is reinvigorating growth in its once-stale core sparkling beverage portfolio and earning accolades from investment analysts by leveraging consumer-led innovation, revenue growth management and personalized marketing.
Coca-Cola Starlight launches in the US this month, with the ‘intergalactic flavor’ the first in a series of launches designed to update and refresh the brand for its Gen Z consumers.
By Stuart Ward, Head of Sales Capabilities, Coca-Cola HBC
Coca-Cola Hellenic Bottling Company developed its own 'Sales Academy' in 2021: which provides continuous learning opportunities for employees. Stuart Ward, Head of Sales Capabilities, explains why it's a game changer for the company.
Coca-Cola made a big entry into the coffee category in 2019 with the acquisition of Costa, the world’s second largest coffee chain. But with the core of the business focused on the on-trade, how has the pandemic hit its coffee strategy?
Coca-Cola has announced that at least 25% of its beverages sold globally across its portfolio will be sold in refillable or returnable packaging by 2030, scaling up initiatives such as its ‘universal bottle’.
Value-added milk brand fairlife LLC, a subsidiary of Coca-Cola, has surpassed $1bn in retail sales, breathing new life into the sluggish fluid milk category.
Following on from their Topo Chico Hard Seltzer collaboration, Molson Coors and The Coca-Cola Company will launch new alcohol drinks inspired by the Simply Juices brand.
Coca-Cola Hellenic Bottling Company has completed, via its wholly-owned subsidiary Coca-Cola HBC Holdings BV, the acquisition of approximately 52.7% of Coca-Cola Bottling Company of Egypt S.A.E. (CCBCE).
The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands Inc. to launch Fresca Mixed, a line of full-flavored, spirit-based ready-to-drink (RTD) cocktails in the US.
Beverage brands’ messaging has evolved throughout the course of the pandemic: shaping how they build relationships with consumers and build long term connections.
The Coca-Cola Co. appears to be making a run for the pole position in the fast-growing sports performance and hydration category with the $5.6bn acquisition of the remaining stake of BodyArmor announced yesterday – but is the deal enough to topple PepsiCo’s...
Beverage giant Coca-Cola has observed a rise in demand for beverages with zero-sugar and reduced-sugar formulations in the South East Asian region, which became even more pronounced after the COVID-19 pandemic hit.
On its path to achieving zero waste and net zero GHG emissions, Coca-Cola Europacific Partners is advocating for deposit recycling schemes across Great Britain. Julian Hunt, VP of Communications & Public Affairs tells FoodNavigator this would help...
Coca-Cola is introducing ‘Real Magic’, a new global brand platform for the Coca-Cola Trademark; and debuting a new campaign ‘One Coke Away From Each Other’.
Full Sail IP Partners, a Warburg Pincus-backed investment firm set up to acquire brands, has bought the Odwalla juice and smoothie brand from Coca-Cola - which discontinued it last year - for an undisclosed sum.
