Carlsberg

Premiumization will be a continued trend for Chinese consumers. Pic: China International Exhibitions

Chinese consumers demand premium beer products

By Douglas Yu

The Chinese beer market is the world’s largest, yet it is experiencing negative volume growth after growing continuously for the past 24 years, according to China Alcoholic Drinks Association (CADA). Industry insiders say domestic beers have to look for...

The 'If Carlsberg did...' campaign has turned to chocolate...

If Carlsberg did chocolate bars…

By Rachel Arthur

Carlsberg UK has created a pop-up bar in London made entirely from chocolate, coinciding with the Easter holiday weekend.

Carlsberg workers who belong to Unite are to take industrial action from Thursday

Carlsberg workers take industrial action: Unite

By Michael Stones

Nearly 200 Carlsberg engineers, brewers, processors and packers will take part in an a continuous ban on overtime and work-to-rule on Thursday (October 1), after the firm imposed what Unite the union described as a worldwide pay freeze.

Special Brew 500ml currently contains 4.5 units of alcohol - above the guidelines in the UK government's responsibility deal

Special Brew review: Carlsberg ponders 9% ABV change

By Rachel Arthur

Carlsberg UK is reviewing its 500ml cans of Special Brew and Skol Super, as it pledges it will not sell any carbonated product with more than four units of alcohol in a single-serve can.

Image: Carlsberg

Carlsberg Somersby cider sales soar in Portugal

By Ben BOUCKLEY

The CEO of Portuguese brewer Unicer says he is 'very excited' by the momentum that Carlsberg brand Somersby is gaining in the country, where there is no history of hard cider consumption.

Alcoholic Pepsi anyone? Carlsberg Sweden’s Lidl problem…

CARLSBERG ISSUES CONSUMER APOLOGY FOR 'INCONVENIENCE AND DISCOMFORT'

Alcoholic Pepsi anyone? Carlsberg Sweden’s Lidl problem…

By Ben BOUCKLEY

Carlsberg Sweden has launched an investigation after accidentally sending Pepsi MAX cans filled with a citrus-based alcopop to retail customer Lidl.

Follow us

Products

View more

Webinars